PROJECTS
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Born with the passion to express thoughts into words, I have been a writer always. I started with freelance content writing, learning the SEO tools, organic reach strategies and powerful content management in form of website blogs. With the introduction to the million dollar power of social media, I started using video content to express as well.
My storytelling ranges from textual to visual to a combination of both, based on the organizational requirements and target audience perspective.
BRANDING
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building emotional connect with entrepreneurs using content development, graphic designing and presentation resulting in increase in the application download by 30x
Research on target audience behavior
Context switching from problem analysis reference to probable solutions to product introduction
Visual graphics using illustrations, animation, case study analysis, real references in form of vlogging
VISUAL BRAND STORYTELLING
acknowledging the importance of Coaches in our life through designing visual models and reference storytelling resulting in an increase in the registration of coaches on the application by 55x
Designing 5*3 life cycle model which buckets all situations in life where coaches come into play
Using reels to convey relatable storytelling
ROI calculation with coaches in professional play
15 SECONDS TO SELL
selling Decathlon sleeping bags as a product in 15 seconds using influencer marketing skills resulting in being positioned in the top 5 videos of the competition
personal creativity with copywriting and video editing
brainstorming out of the box concept
made in regional language for better connectivity
YOUTUBE CHANNEL INTRO VIDEO
introducing myself to the prospective audience through a vlog resulting in 400+ views in the first 2 hours itself
Video conceptualization
Video Editing
Video marketing